Description

This conversation delves into the significance of social media for clinics in the healthcare, wellness and beauty sectors. It emphasises the necessity of a strategic approach to social media, focusing on content creation, audience engagement, and the importance of maintaining a consistent online presence. Gab and Alicia discuss various content pillars, the role of scheduling tools, and the best practices for posting to maximize engagement and effectiveness. They also discuss various content types, including images and videos, and the significance of crafting engaging captions and utilising hashtags. They also highlight the importance of measuring success through engagement metrics and maintaining consistency in posting.

https://www.instagram.com/marketyourclinic/

Takeaways

• A mix of photos and videos is essential for engagement.
• How to actually get new clients from social media.
• Video content is crucial for reaching a wider audience.
• Authenticity in social media content fosters connection.
• Utilizing tools like Canva can enhance visual branding.
• Captions should match the content type for better engagement.
• Hashtags contribute to search engine optimization.
• Engagement metrics are more telling than likes alone.
• Consistency in posting helps maintain audience interest.
• Soft selling is more effective than direct sales pitches.

Chapters

00:00 Introduction to Content Strategy

02:50 The Power of Video Content

06:01 Authenticity in Social Media

08:55 Utilizing Images and Graphics

12:07 Crafting Effective Captions

15:11 The Role of Hashtags

17:53 Measuring Success in Social Media

20:56 Consistency and Engagement Strategies

26:34 Developing a Social Media Strategy

39:07 Content Creation and Scheduling

Looking to level up your marketing this year and drive more growth for your clinic? Book a free Clinic Growth Session with Gabbie here: https://calendly.com/marketyourclinic/discovery-chat