Description

In this episode of the Market Your Clinic podcast, Grayce, a women's health physiotherapist, shares her journey from a new graduate to a successful business owner. She discusses her passion for women's health, the challenges of starting her own practice, and the importance of community engagement and marketing strategies. Grayce also delves into her experiences with social media growth, diversifying her business ventures, and creating a charity to support mothers. Throughout the conversation, she emphasizes the significance of work-life balance, managing health challenges, and nurturing her team as they expand their services. 

Links:

https://www.instagram.com/physio.collective.mnc/

https://www.physiocollectivemnc.com.au/

https://www.pilatescollectivemnc.com/

https://www.womenswellnessboutique.com.au/

https://www.instagram.com/marketyourclinic/

Takeaways

• Grayce's journey into physiotherapy began with a passion for health and sports.
• She transitioned into women's health physiotherapy, recognizing a gap in the market.
• Building her own practice was a gradual process that involved hustling for referrals.
• Social media played a crucial role in growing her client base and brand awareness.
• Grayce emphasizes the importance of community engagement and collaboration with local businesses.
• She has diversified her business by opening a Pilates studio and a postpartum product line.
• Creating a charity to support mothers was a significant achievement for Grayce.
• Managing her health challenges has influenced her approach to business and work-life balance.
• Outsourcing tasks has been essential for her growth as a business owner.
• Grayce encourages new business owners to back themselves and seek help when needed.

00:00
Journey into Physiotherapy and Women's Health

03:14
Building a Business from Scratch

06:13
Marketing Strategies and Client Referrals

09:13
Expanding the Team and Leadership Challenges

12:20
Social Media Growth and Engagement

15:18
Diversifying Business Ventures

18:17
Creating a Charity and Community Impact

21:15
Managing Health Challenges and Work-Life Balance

31:27
Nurturing Growth and Onboarding in 2025

32:23
Expanding Referral Networks and Community Engagement

34:27
Marketing Strategies: Beyond Social Media

36:51
Reflecting on Past Decisions and Learning

38:22
The Importance of Outsourcing and Delegation

41:21
Finding Balance: Control vs. Trust in Business

43:40
Innovative Approaches: Technology and Client Engagement

49:01
Establishing Policies: The Value of Time and Accountability