In this episode, I break down my complete strategy for creating Instagram Reels that actually work for local businesses. I explain why we shouldn't chase views, introduce my 3T Formula (Type, Topic, Text) for creating effective Reels, and share how to leverage these Reels as cost-effective ads to reach thousands of new potential customers in your community.
Episode Highlights
- Why local businesses shouldn't obsess over Reel views [02:15]
- The 5 reasons local businesses should use Reels (the right way) [04:30]
- The 3T Formula for creating effective local business Reels [08:45]
- Type: B-roll with music, B-roll with voiceover, or face-to-camera [09:10]
- Topic: The BUS Framework - Behind the scenes, Uniqueness, Storytelling [10:35]
- Text: Hook, Context, Call to Action [15:20]
- Technical tips and app recommendations for creating Reels [18:40]
- How to use Reels as part of your local ad strategy [20:15]
Resources Mentioned
- Launch Your Local Ads Mini-Course: https://hello.nicoleeldridgemedia.com/minicourse-15
- Hometown Advantage 3-Month Program $200 OFF FOR FEB 25: https://hello.nicoleeldridgemedia.com/course200
- Hometown Advantage 3-Month Program: https://hello.nicoleeldridgemedia.com/course
- Application for done-for-you ad services for LOCAL business: https://marketingcompany167327.hbportal.co/public/fbads
- Application for done-for-you ad services for ONLINE businesses: https://marketingcompany167327.hbportal.co/public/66e24bfb082cc7002d012128
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