Description

Brand strategy doesn’t just help your designer. It impacts everyone you hire in your business. 

In this compilation episode of the Six Figure Brand® podcast, I asked Liz Strong (OBM for creatives), Samantha Burmeister (copywriter), Brittany Herzberg (SEO expert), Kira Goff (brand photographer), Megan Phillips (Instagram strategist), and Heather Aaron (Meta ads strategist) one core question: How does brand strategy help you do your job better?

From systems and client experience to copy, SEO, photo shoots, social media, and paid ads, you’ll hear exactly how a clear brand foundation becomes the playbook your whole team can work from.

👉 In This Episode, You’ll Learn:

• Why brand strategy acts like a “manual” or roadmap for every decision your OBM or VA makes behind the scenes
• How a clear mission, messaging, and ideal client make your copywriter’s job easier (and your website and sales pages more effective)
• The reason SEO strategists refuse to move forward without clarity on who you serve and what you want to be known for
• How brand photographers use your values, voice, and differentiator to plan intentional, strategic brand shoots (not just “cute headshots”)
• Why social media managers and Instagram strategists can’t create cohesive content if your brand foundations are fuzzy
• How poor brand strategy makes paid ads more expensive and less effective — and why ads simply amplify whatever foundation you already have
• The common thread all six experts see when clients have vs. haven’t invested in brand strategy (and how that impacts your results, timeline, and ROI)

🎧 Tune in for a behind-the-scenes look at how a strong brand strategy makes every contractor on your team more effective, and why it’s the first investment to make before you hire copy, SEO, social media, photography, or ads support.

🔗 Links & Resources:
➡️ Liz's Website & Instagram
➡️ Sam's Website & Instagram
➡️ Brittany's Website & Instagram
➡️ Kira's Website & Instagram
➡️ Megan's Website & Instagram
➡️ Heather's Website & Instagram
➡️ Morgan's Website & Instagram

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