Click here to download the “Medical Magnetism” special report:
https://www.academyofphysicianengagement.com/medicalmagnetism
If you're a financial advisor trying to attract physician clients, you've probably heard the same advice over and over again: doctors make high incomes, they need help with taxes and investing, and they should be ideal prospects.
All of that may be true. But it doesn't explain why so many advisors still struggle to attract physicians.
In this episode, Dr. Vicki explores one of the most common problems advisors face when working with doctors: much of the traditional marketing advice advisors receive actually repels physicians rather than attracting them.
She introduces the concept of Medical Magnetism the idea that your communication and marketing either attract physicians or push them away.
You'll learn why common assumptions about doctors are often wrong and how small shifts in communication can dramatically improve how physicians respond to you.
In this episode:
• Why physicians are not primarily motivated by money
• Why questions build more trust than answers
• Why stories are more powerful than data
• Why simplicity attracts doctors more than complexity
• Why caring about physicians matters more than selling to them
When advisors change how they communicate, physicians begin to see them differently not as salespeople, but as trusted partners.
For more tips and strategies to grow your practice by working with more doctor clients:
