In this episode of Struggle Out Loud, Sammi and Alexa sit down with Amy Briggs, founder of Aviva — the AI-powered scheduling app built to lighten the mental load moms carry every single day.
Amy shares the moment she realized traditional calendars and apps weren’t designed for the realities of motherhood — the invisible labor, the emotional load, the constant remembering — and how that led her to create a tool that actually anticipates what families need.
We talk about why moms are overwhelmed, how Aviva helps by acting like a “second brain,” and the truth behind balancing motherhood and entrepreneurship. This episode ends up being less about tech and more about what every mom truly needs: support, systems, and permission to stop doing everything alone.
If you’re tired of carrying everything in your head, this one’s for you.
