Many event planners enter the industry fueled by passion and creativity—but without formal business training, pricing often becomes the biggest obstacle to profitability. In this conversation, host Jese Lewing Gary sits down with Care Allen, CEO of The Care Monique Design Studio and The All-En Event Space, to unpack the real reasons event pros underprice their services and how to fix it.
Care shares her personal journey of learning pricing the hard way, including the mindset shifts that helped her confidently implement service fees and design fees. Together, Jese and Care discuss how understanding your numbers, communicating value to clients, and doing market research can completely change how you show up in your business.
This episode also dives into client retention, inventory management, and how planning ahead helps you scale without burning out or losing your creative spark. If you’ve ever felt nervous about raising prices or unsure how to talk money with clients, this conversation will give you clarity and confidence.
✨ What You’ll Learn:
- Common pricing mistakes event planners make
- How to build a profitable event pricing strategy
- When and how to add service and design fees
- Why understanding client budgets matters
- How to stop playing small and build a sustainable event business
🎁 Free Download: TIME Framework – learn how to price, manage your time, and grow with intention
👉 [Download the TIME free resource]
💼 Want help auditing your systems or pricing?
Learn more about GEA Systems Studio services, including CRM audits, HoneyBook setup, and automations designed for event pros ready to scale.
📌 Resources Mentioned:
🔗 Honeybook
🔗 Asana
🔗 Convertkit
🔗 Quickbooks
🔗 Want a free business system audit? Let’s identify the gaps and opportunities in your event business → https://businessconsultantcompany24914.hbportal.co/public/systemaudit
🔗 Work with GEA Systems Studio to build your systems + automations → https://businessconsultantcompany24914.hbportal.co/public/HBcreation
🔗 🎧 Listen to more episodes of the Hustle Free Entrepreneur Podcast → https://www.buzzsprout.com/2449235
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