Product Scaling in Fintech: How Sarwa Built a Multi-Product Wealth Platform with Robin Harb
Today’s guest is Robin Harb, Chief Product Officer at Sarwa, one of the Middle East’s fastest-growing fintech platforms.
Robin went from McKinsey consultant to leading Sarwa’s product team and scaling it from a single robo-advisor to a multi-product wealth platform that handles stocks, crypto, ETFs, and options and achieving over AED 15 billion in trading volume.
In this episode, Robin shares:
- How to scale fintech products fast without breaking the team
- Designing for first-time investors and building trust in wealthtech
- Lessons from a product decision that didn’t go as planned
- The future of AI in fintech and what products the MENA region still needs
- Advice for product leaders, founders, and C-suite executives
If you’re a founder, operator, or product leader in MENA fintech, this episode is packed with actionable insights you won’t want to miss.
Timestamps:
0:00 – Intro
1:05 – Robin’s career journey: McKinsey → CPO
4:30 – Scaling Sarwa from robo-advisor → multi-product
9:15 – Product strategy & roadmap evolution
13:50 – Regional fintech challenges in MENA
17:40 – Lessons from failed product decisions
21:30 – AI & the future of wealthtech
25:10 – Rapid fire & executive takeaways
28:00 – Closing thoughts
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