The global hotel landscape has rarely been more unpredictable. Some cities are seeing double-digit rate increases while others remain flat or even negative. Traveler expectations are evolving, hoteliers are rethinking flexibility, and companies are under more pressure than ever to balance cost control with traveler well-being.
At ALTOUR, we believe this isn’t a time for “one-size-fits-all” hotel sourcing. It’s a time for smarter, data-driven, client-specific strategies that adapt to market realities.
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Until next time, travel smart and stay informed.