“How do I launch my idea? How do I make it work?”
Greg’s answer is simple — and most people don’t like it.
This episode dives deep into the real process of building a business that actually sticks — one that makes people feelsomething. From creating brands that stand out on the shelf to making people laugh about Porta Potties, Greg shares the truth about innovation, improvisation, and working backward from wow.
If you’re tired of business advice that sounds good but doesn’t work, this one’s for you.
🎧 Listen now — The Gregory Vetter Podcast: Work Backwards from Wow.
📘 Want the full story behind the mindset?
Grab Greg’s book UNDRESSED here → https://a.co/d/gyUAAFi
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