This week on Brands In Play, Nic Hill and Morgan Pomish are joined by Alexander Lee, Lead News Writer at GamesBeat, to unpack one of the biggest questions in gaming right now:
Could GTA 6 become the next major creator platform?
From Rockstar's growing interest in UGC and creator monetization, to what brands should be doing before launch day. We get into creator ecosystems, platform economics, brand safety, and why GTA may become much more than just another game release.
News headlines this week:
• Google reveals new XR smart glasses powered by Gemini
• Wordle heads to primetime television
• Publicis announces its planned acquisition of LiveRamp
• YouTube doubles down on creator-led programming and connected TV
Real-Time Review:
Nic and Benjamin Wiener break down Village Rescue! A Minecraft-powered AR experience in Chicago that turns physical space into a playable world.
Watch now and join us every week as we break down how brands, platforms, and creators operate across gaming and immersive media.
Brands In Play Episode 67 is now live on YouTube, Spotify, Apple Podcasts and everywhere else!
Chapters:
Intro - 00:00
Announcements - 01:54
News - 04:20
Minecraft RTR - 15:04
Alexander Lee Interview - 19:06
Subscribe - 37:23
Follow Alexander lee - https://www.linkedin.com/in/alexander-lee-82013a101/
Follow GamesBeat - https://www.linkedin.com/company/gamesbeat/posts/?feedView=all
Follow Us:
Co-Hosts:
Nic Hill - https://www.linkedin.com/in/nic-hill-6553873/
Morgan Pomish- https://www.linkedin.com/in/morganpomish/
Producer / Editor
Edward Regue - https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/
Website: https://www.brands-in-play.com/
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