Episode 63 of Brands In Play goes straight to the source.
Recorded live at World Builders Summit, Nic Hill and Brandon Iverson sit down with Roblox leaders Julie Piskin and Nick McLachlan for one of the clearest conversations yet on where immersive advertising is heading.
From why creators should be valued like media companies, to Roblox’s controversial new ad revenue share model, to the bigger push toward measurement standards that unlock traditional media budgets. Don’t miss out!
In the news this week we cover Sanrio launching its own gaming studio, Roblox officially leaning into the word “games” over “experiences,” and a bold prediction on whether GTA 6 could become the most overhyped launch in entertainment history.
For this week’s Real Time Review, the team breaks down FIFA Super Soccer on Roblox, including Adidas’ branded Football Festival integration, why FIFA’s always-on platform strategy is smarter than short campaign bursts, and what happens when brands stop building one-off worlds and start embedding themselves inside proven games with scale, retention, and community already built in.
If you are liking the show, give us a follow. We break down how brands, platforms, and creators operate inside gaming, UGC Platforms and Immersive media.
The Brands In Play Episode 63 is now live on YouTube, Spotify, Apple Podcasts and everywhere else!
Chapters:
Intro - 00:00
Announcements - 02:38
News - 04:36
FIFA Super Soccer - 16:44
Roblox Interview - 21:43
Hit, Miss, Bet - 52:24
Follow Julie Pisken - https://www.linkedin.com/in/juliepiskin/
Follow Nick McLachlan - hhttps://www.linkedin.com/in/nickmclachlan/
Follow Roblox - https://www.linkedin.com/company/roblox/posts/?feedView=all
Follow Us:
Co-Hosts:
Nic Hill - https://www.linkedin.com/in/nic-hill-6553873/
Brandon Iverson - https://www.linkedin.com/in/brandon-iverson11/
Producer / Editor
Edward Regue - https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/
Creative Director
Ben Caro https://www.linkedin.com/in/caroprofile/
Website: https://www.brands-in-play.com/
#brandsinplay #worldbuilderssummit #roblox #sawhorseproductions
