In this episode of Mastering Salesforce for Investment Firms, Gui Costin and Tim Dolan discuss how Salesforce can be used as a true leverage tool for investment sales teams when configured and adopted correctly. They highlight best practices such as consistent activity logging, disciplined pipeline management, and the use of past activity reports to drive follow-ups and prioritize opportunities, with a focus on Dakota’s “Golden Field” as a simple way to track sales stages and account momentum. The episode also addresses common CRM adoption challenges and explains how simplifying workflows and aligning usage with incentives helps teams turn Salesforce data into actionable sales insight
