In Episode #40 of the Emerging Manager Growth Show, Gui Costin and the Dakota team explore how the rise of new media is reshaping fundraising and why content has become a critical growth lever for emerging managers. The discussion blends practical fundraising advice with timely market insights, covering how managers can use content marketing more effectively, what family offices are prioritizing today, and where allocators and managers should be showing up in 2026. Gui also walks through the core principles behind The Dakota Way, sharing lessons on setting expectations, targeting the right investors, sharpening messaging, and executing disciplined follow-up. The episode includes a fundraising roundup focused on family offices, highlights topical themes such as tax-friendly income, secondaries, and co-investments, and closes with best practices managers can apply immediately—along with a preview of what’s coming next on the show.
