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In this episode of Leadership Laps, we sit down with Patti Moon, Chief Communications Officer for Aurora Public Schools since 2017. Patti shares her journey from television journalist working in major markets including Chicago and Washington D.C. to becoming the voice and storyteller for one of Colorado's largest and most diverse school districts. She discusses the evolution of APS's brand identity and the intentional work behind shaping narratives that reflect our community. Patti offers insights into the unique challenges of leading communications through both celebrations and crises, and as a woman of color in leadership, she shares perspective on ensuring district communications honor and reflect our diversity. Whether you're interested in communications, leadership, or how organizations tell authentic stories, this conversation reveals the strategic and deeply personal work of giving voice to a community's values and aspirations.