Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.
As we bring to a close our topic arc on growth architecture, in this episode we arrive at the critical shift from insight to action — and specifically at the question of why most SaaS revenue leaders are solving the wrong problem. Here's the TL;DL: Most SaaS leaders think their problem is forecasting. It isn't. The forecast is just the output. If the number is wrong, it's because the system producing it is broken. Stop trying to predict the number, start designing the system that produces it.
Read more on this topic in the corresponding edition of Louis' What's Broken in GTM and How to Fix It newsletter.
Other mentions in this episode:
Episode 40 on causal analytics with Mark Stouse, CEO at Proof Causal.ai
Episode 48 when we covered Monte Carlo simulations in depth
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