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Episode 43- Revenue Architecture Part 2

Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.

Louis is back in Porto and has been working with Founders Founders again to support development of future tech unicorns. Simon notes that another business to have previously benefited from Louis’ sage advice, Parloa, have just close a $400mn funding round to achieve a $3bn valuation. All being well, Louis will be sprinkling some of his start-up fairy dust across the Porto tech scene too! 

It’s the second episode of our topic arc on Revenue Architecture and we look at the data model and the mathematical model, building on what we talked about last time. Here’s the TL;DL (“Too Long; Didn’t Listen) in case you don’t have time for the whole episode: We are going to get into why managing conversion and time beats managing volumes, and why revenue growth behaves like a compounding system, not a linear plan.

And we’re doing something a little different for this episode. In the spirit of innovation and experimentation we’re handing the discussion over to Notebook LM. Our AI presenters are going to discuss the data and mathematics models, so let’s see how they get on. Do let Louis and I know what you think! 

Read more on this topic in the corresponding editions (part 3 and part 4) of Louis’ What's Broken in GTM and How to Fix It newsletter.

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