Episode 45- Revenue Architecture Part 4
Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues.
Louis has recently taken on the role of UK Chapter Lead for Winning by Design's Growth Institute and was buzzing from his first official Impact Roadshow in London. The event saw a real shift in revenue‑leadership thinking, from “do more” to “do better (and sometimes smarter)” and noted how this will shape future conversations around growth architecture and the rising role of AI. Louis and Simon also note the recent, infamous Citrini Research blog post on the future of AI and the impact on SaaS, and agree to circle back to it in a future episode.
We roll on to part four of our Revenue Architecture topic arc, this time discussing growth methods and the benchmarking model. Here’s the TL;DL (“Too Long; Didn’t Listen) in case you don’t have time for the whole episode: Growth is not about adding levers. More levers don't fix weak mechanics. Benchmarks don't mean what you think they mean. A benchmark without context is just theatre.
Read more on this topic in the corresponding editions (part 7 and part 8) of Louis’ What's Broken in GTM and How to Fix It newsletter.
Other mentions in this episode:
Winning by Design's Bowtie Benchmarks
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