Description

We sit down with Zoe, a multidisciplinary designer and illustrator, to unpack how strategy-led branding helps small businesses grow without burning out. From networking that actually works to AI’s impact on SEO, this is a practical guide to building trust, setting boundaries, and staying creative.

• career path from fine arts to branding
• why client freedom starts with strategy
• finding clients via networking and Wix marketplace
• realistic timelines for SEO and web projects
• onboarding workbook and feedback guides
• using AI for structure, not as a substitute
• SEO shifts toward FAQs and AI search
• boundaries, parenting, and urgent requests
• pricing pressure and market headwinds
• sustainable routines to avoid burnout
• illustration practice and symbolic storytelling
• platform choices across Pinterest and LinkedIn
• practical tips for 2026 readiness

https://www.cipdesignstudio.com/

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