In this episode of At Home in Waterloo Region, Cher Goetz sits down with Alex and Megan from Suits and Sawdust—a local custom cabinetry, millwork, and outdoor projects company making a name for itself across Ontario. Known for its refined craftsmanship and exceptional client care, Suits and Sawdust has grown from a passion project in a garage to a powerhouse small business led by a tight-knit team. Alex and Megan share what sets them apart: a commitment to hospitality-driven service, standout social media presence, and a mission to challenge the norms in a traditionally male-dominated industry.
In this episode, you’ll hear:
- [02:20] Alex shares how Suits and Sawdust began as a side hustle in her parents’ garage and has now grown into a full-time business approaching its 10-year anniversary.
- [04:21] Megan and Alex explain how their backgrounds in hospitality shaped their approach to client communication and why Suits is committed to being the “anti-contractor contractor.”
- [06:38] The team discusses their emphasis on professionalism, reliability, and job site etiquette and how they’ve become known for “fixing” bad contractor experiences.
- [11:59] Candid conversation on navigating sexism in the trades industry and how Suits has built a reputation as a women-led business with strong values and a supportive, respectful team.
- [18:23] The secret to their company culture? Hiring based on character, not just credentials.
- [23:37] How having a team with both male and female energy has opened space for authentic check-ins, mutual respect, and mental health support on the job.
- [32:54] Why being visible online builds trust: clients feel confident working with Suits because of their transparent, public presence and personality-driven content.
- [36:45] Alex and Megan reflect on growth goals, including scaling the business without sacrificing freedom, and maintaining work-life boundaries for a more sustainable future.
- [50:39] How setting clear business boundaries (like not working evenings or weekends) has helped attract dream clients who respect their time and values.
- [55:13] Why Waterloo Region is the perfect place to grow a small business with a strong community, local support, and endless inspiration from fellow entrepreneurs.
- [57:19] Local shoutouts include: Holly’s Neighbourhood Cafe, Disko Coffee, Red Bicycle, Nitro Music, Fusion Fitness, and ProActive Training.
This episode is a celebration of craft, community, and bold business-building done the Suits and Sawdust way—with intention, creativity, and heart.
Special Offer: Mention this podcast ATHOME or Cheryl when booking and receive 10% off any built-in or millwork project.
Connect with Alex and Megan:
Instagram: @suitsandsawdust
Website: https://www.suitsandsawdust.com/
Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca
Thank you to our Sponsors:
• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256
• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co
