Host Jared Nassif is live on The Brokerhood with franchise pro JC Timmons, digging into what it really looks like to move from franchise development on the brand side into franchise consulting—and blend both. JC shares how he “fell into” franchising from a banking and SBA background, why he sees this work more as farming than hunting, and how a servant’s heart, patience, and process-focused thinking shape the way he serves candidates and brands.
They unpack timelines (why it can take 12–18 months to really ramp up), the emotional side of dead leads and hang-ups, the importance of empathy, and what consultants miss when they don’t understand a brand’s approval process. JC also talks about lifestyle design, working from anywhere with a family of busy kids, and why he believes franchising has a massive future as Gen Z and Gen Alpha demand more independence.
Listen on Apple and Spotify!🎧
Spotify:
https://open.spotify.com/show/2mZJKRqd4rdbrzj9j2DC99?si=7fda844891214f28
Apple:
https://podcasts.apple.com/us/podcast/beyond-the-brand/id1801616966
