Most private practices think they’re doing effective marketing… but the truth?
They’re tracking the wrong numbers.
In this episode, we break down the real secret to measuring marketing effectiveness—and why impressions, clicks, and “brand awareness” mean nothing if they don’t turn into actual patients and revenue.
You’ll learn how to:
• Track true ROI (not vanity metrics)
• Identify where your patients are actually coming from
• Calculate the cost to acquire a real client—not just a lead
• Use attribution models to see which actions are truly moving the needle
• Run campaigns that generate revenue instead of “noise”
• Shift your marketing toward outcomes that support long-term growth
If you’re tired of spending money on marketing that feels productive but doesn’t change your bottom line, this episode will shift the way you make decisions—forever.
Because marketing shouldn’t make you feel “warm and cozy.”
It should make you money.
Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.
Get In Touch With Me
Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
Instagram: https://www.instagram.com/brandonseigel/
https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book
