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https://visithorsecountry.com/

summary

In this episode of the Paddock Pulse podcast, Leah Omeara and Leah Alessandroni welcome Hallie Hardy, the executive director of Horse Country. They delve into the evolution of Horse Country, its mission to engage fans in the thoroughbred racing industry, and the various tours and experiences offered at different farms. Hallie shares insights on the importance of fan development, the unique experiences available, and the community engagement efforts that aim to educate and connect people to the equine industry. The conversation also touches on the challenges and successes of Horse Country, as well as personal connections to the sport of horse racing.

takeaways

• Horse Country celebrates its 10-year anniversary this October.
• The organization aims to develop fans and educate them about horse racing.
• Tours are offered at 28 different farms, each providing unique experiences.
• Engagement with the community is crucial for fan development.
• Feedback from tours shows a significant increase in interest in horse racing post-experience.
• Horse Country is focused on creating diverse and engaging tour options.
• The organization collaborates with educational groups to promote horse racing.
• Community events like 'Meet the Neighbors' help connect locals to the industry.
• The average visitor rating for tours is exceptionally high at 91.
• Hallie emphasizes the importance of personal connections in the horse racing industry.

Chapters

00:00
Welcome to Horse Country

02:01
The Evolution of Horse Country

07:12
Experiencing Horse Country Tours

12:00
Diverse Tour Offerings and Experiences

18:58
Engaging the Next Generation

24:51
Unique Events and Community Engagement

29:58
Measuring Success and Visitor Engagement

34:56
Advice for Farms and Industry Participants

40:01
Personal Connections to Racing

keywords

Horse Country, Thoroughbred racing, farm tours, fan engagement, horse education, equine industry, Kentucky, horse racing history, community involvement, horse care

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