Key Takeaways:
- Hiring is a filtering game: your job post should repel the wrong candidates and attract the right ones.
- Treat your job post like a sales page—sell your agency and the opportunity to top talent.
- Use clear calls-to-action to ensure applicants follow specific directions (a built-in filtering mechanism).
- A structured funnel saves significant time and ensures only serious, qualified applicants get through.
- Asynchronous video interviews help assess values, communication style, and authenticity early on.
- Offering performance-based compensation can attract highly motivated candidates—but must align with your financial model.
- Assign test projects (and pay for them) to see real-world thinking and execution in action.
- Final interviews should focus on clarifying thought process behind the test project.
- Don’t overlook great candidates based on resumes alone—sometimes the best hires surprise you.
- The best hires show up prepared, communicate with specificity, and demonstrate initiative throughout the process.
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