Key Takeaways
- Most agency founders start as specialists, not business builders.
- Many agencies begin by delivering services, then scramble to find clients and hire, without proper systems in place.
- Without foundational frameworks, growth leads to chaos—hiring without SOPs, inconsistent delivery, and client churn.
- Core values, positioning (ICP), and financial management are essential foundational frameworks.
- Operational frameworks (like processes, project management, hiring) should come after foundational work.
- Scaling activities like automation and partnerships only work if operations and foundations are already strong.
- Skipping foundational work results in endless cycles of growth followed by breakdowns.
- Core values are the DNA of your agency—they influence every decision and define culture, hiring, client fit, and marketing.
- Redefining core values at Sean’s agency broke them out of a growth plateau and shifted their entire positioning.
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