Lisa's journey began in Western Kansas, where she grew up on a large farm. The hay business in Emporia faces unique climate challenges, impacting yield. Multi-generational ranching is a significant aspect of Lisa's family history. Gary's passing in 2014 forced Lisa and her sons to adapt quickly to running the business. The boys have taken on significant roles in the family business after their father's death. Succession planning is a work in progress for Lisa, focusing on protecting family land. Input costs and regulations are major challenges in the agriculture and trucking industries. Sustainability practices are crucial for maintaining the health of the land. Community support has been vital for the family after Gary's passing. Transparency in agriculture is important for building trust with consumers.
Cliff is the founder and co-owner of Rocky Mountain Financial Group in Denver, Colorado. He has 30 years of experience working with business owners regarding their estate and business planning.
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