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I'm diving into one of the most overlooked but critical issues in online business: incongruence.

This is  something few people name, but almost everyone feels. When what you're saying on the outside doesn't match what you're feeling on the inside, your audience can sense it — even if they don’t know how to explain it. And it’s costing you more than you think.

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This conversation is deep, and it matters. If you've ever felt like something is “off” in your business but you couldn’t name it, this might be what you've been feeling all along.

This is the first in a two-part series on incongruence, and be sure to tune in next week for Part 2.