In this deep-dive episode of Over the Bull, we tackle two emerging threats in digital marketing that may be quietly undermining your brand:
1. Landing Page Pitfalls
Are you driving ad traffic to low-quality pages? Optimized landing pages now convert at up to 55%, while average rates sit at 2–5%—a staggering gap between real strategy and wasted ad dollars. Companies using 40+ tailored pages generate 500% more leads than those relying on fewer than ten.
Sources:
• Analytify – How Landing Pages Affect Ad Conversion Rate (2025):
https://analytify.io/how-landing-pages-affect-ad-conversion-rate/
• SalesGenie – 14 Essential Landing Page Statistics for 2025
https://www.salesgenie.com/blog/landing-page-statistics/
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2. Brand Blur from DIY Tools
Tempted by tools like Canva? You’re not alone—but overuse can dilute your distinct voice. “Thousands of businesses using the same fonts, layouts, and color palettes” risk fading into “a sea of sameness.” In fact, using these platforms for real brand identity can be like “trying to build a high-rise with Legos.”
Sources:
• LinkedIn – The Canva Conundrum: Brand Sameness in the Age of Templates
https://www.linkedin.com/pulse/blah-blanding-grindstonecollaboration-ppkrf
• EnvisionaryDesign – Canva Isn’t a Brand Tool. It’s a Delay Button.
https://envisionarydesign.com/canva-logo-design-brand-damage/
This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.
Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.
If you’re tired of starting over, this is for you.
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