Local SEO isn’t dead—it’s evolving. In this episode of Over The Bull, Ken breaks down seven essential strategies to optimize your Google Business Profile (formerly GMB) and keep your business visible in a world increasingly shaped by AI search results.
You’ll learn:
•Why your business address still matters (even in 2025)
•The truth about NAP consistency and directory syndication
•How reviews, responses, and relevance drive local rankings
•Why keyword stuffing your business name is a fast track to suspension
•What Google really looks for when ranking service-area businesses
Backed by real data and official Google guidelines, this episode is packed with tactical advice—no fluff, no fear-based marketing.
If you’ve ever wondered why your business isn’t showing up in the map pack, this one’s for you.
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1.Google Business Profile Help – Local Search Ranking Factors
https://support.google.com/business/answer/7091
2.Google Business Profile Help – Business Name Guidelines
https://support.google.com/business/answer/3038177
3.Google Business Profile Help – Service-Area Business Address Guidelines
https://support.google.com/business/answer/3038163
4.Semrush – How to Rank Higher on Google Maps
https://www.semrush.com/blog/google-my-business/
5.BrightLocal – How to Optimize Your Google Business Profile
https://www.brightlocal.com/learn/google-business-profile-optimization/
6.BrightLocal – Local Ranking Factors 2020 (still referenced today)
https://www.brightlocal.com/learn/key-ranking-factors-for-local-seo-2020/
7.LocalFalcon – What Impacts Your GBP Rankings
https://www.localfalcon.com/blog/what-information-impacts-your-google-business-profile-ranking
8.PriceWeber – Google Business Profile Ranking Success
https://priceweber.com/blog/google-business-profile-ranking-success/
9.IPPEI – 2024 Google Business Profile Ranking Factors
https://ippei.com/gmb-ranking-factors/
10.Reddit – GMB Address Visibility & Keyword-Stuffing Discussion
https://www.reddit.com/r/GoogleMyBusiness/comments/19e48e3
11.Reddit – Service Area Business Advice & Local SEO Tips
https://www.reddit.com/r/digital_marketing/comments/19e45ug
This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.
Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.
If you’re tired of starting over, this is for you.
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