OpenAI’s new browser, Atlas, is changing how people find information online. It’s powered by ChatGPT and built to act—not just search. In this episode, Ken breaks down what Atlas really is, how it threatens Google’s dominance, and what businesses can do to stay visible in an AI-driven world. Expect honest talk about data, discovery, and the difference between hype and real opportunity.
This show breaks down the unglamorous marketing systems that actually work—structured websites, schema, local signals, consistency, and momentum over time. No hacks. No trends. No dopamine marketing.
Each episode explains why boring, repeatable actions compound, how businesses accidentally reset their own progress, and what to build if you want growth that doesn’t collapse when the campaign ends.
If you’re tired of starting over, this is for you.
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