Description

In this episode, we break down the ad strategy behind Impulse Brain Training — a personal development app generating over $6 million in monthly revenue and running more than 50,000 ads on Meta.

Using BruteForce AI, our proprietary ad intelligence system, we analyzed top-performing creatives to uncover how Impulse uses identity-driven messaging, emotional puzzles, and cognitive challenges to fuel high-performance growth — especially among neurodivergent and self-aware users.

From ADHD empowerment and archetype discovery to IQ-based challenges and puzzle visuals — this teardown reveals how Impulse turns self-exploration into a curiosity-fueled creative engine.

🔍 What you’ll learn:

• Why framing ads around user identity builds deeper resonance
• How puzzle-based visuals create “show don’t tell” moments that engage instantly
• The power of challenges like “Only a genius can solve this” to trigger dopamine loops
• How Impulse targets neurodivergent users with validation and introspection
• The 5 distinct user personas they consistently appeal to
• Creative lessons you can apply to any product — even outside the wellness space

Whether you’re building a learning app, a self-discovery tool, or any emotionally resonant product — this breakdown is your playbook for performance-driven creative strategy.

👉 Building ads that make users feel seen? Start here.

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For the full visual teardown and data insights, check the link below: https://intelligentartifice.kit.com/677ba90502

Find out more about Rocketship HQ: rocketshiphq.com