Paul Robinson returns to the iReach Podcast for a powerful solo episode that reframes how we think about construction, purpose, and impact. As the founder of ConstructReach, Paul has built a national platform connecting construction, culture, and community—redefining what the industry can mean for the next generation.
In this episode, Paul challenges the narrow perception of construction as “just a job” and positions it as a lifestyle that touches every part of our lives—from where we live and learn to how we heal, worship, and play. He breaks down why storytelling, representation, and cultural relevance are essential to solving the labor shortage and inspiring young people to see themselves in the industry.
This is a mindset shift for business leaders, educators, and employers: if you want to attract, develop, and retain talent, you must connect construction to the whole person. Paul shares why urgency matters now—and how community engagement is no longer optional.
🎧 Subscribe, share, and learn more at https://constructreach.com
Things you’ll learn in this episode:
In this episode:
00:00 Introduction and Podcast Purpose
00:14 Highlighting Diverse Stories in Construction
01:38 The Impact of Construction on Daily Life
03:50 Rebranding the Construction Industry
05:33 Connecting with the Next Generation
07:49 Call to Action and Conclusion
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Check out the ConstructReach website at constructreach.com
This podcast is sponsored by Construct Reach.
As a workforce development initiative that builds reachable opportunities through construction, ConstructReach increases the visibility of the construction industry by educating students about career opportunities within construction, connecting general contractors to interns and innovative internship curricula, creating content and experiences to expose a diverse population to sustainable construction careers, and uniting stakeholders to ensure the construction industry continues to thrive.
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