Ebony Robinson is the COO of ConstructReach—and the strategic engine behind a national workforce development consultancy reshaping how construction connects with the next generation. With a career built on elite sales performance, relationship-building, and executive leadership, she’s now applying that same discipline to a bigger mission: impact, access, and legacy.
In this episode, Ebony and Paul Robinson go behind the scenes on what it really takes to build a purpose-driven company together as husband and wife—without competing for the spotlight. They break down why construction’s workforce crisis is also an opportunity, how “I Built This” creates real exposure for students and educators, and why representation (especially for women of color) isn’t a slogan—it’s a pipeline strategy.
In this episode:
00:00 Introduction and setting the vision for ConstructReach
02:10 Ebony Robinson’s background and path into leadership
05:18 From corporate sales to purpose-driven work
09:42 Building ConstructReach as a husband-and-wife team
14:30 Defining roles, trust, and decision-making in marriage and business
18:55 The construction workforce crisis—and why it’s a massive opportunity
24:40 “I Built This” and creating real exposure for young talent
30:12 Representation, women of color, and changing industry narratives
36:20 Scaling impact through partnerships and education
41:50 Leadership lessons, legacy, and long-term vision
45:10 Final reflections and advice for mission-driven builders
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Follow Ebony Robinson
LinkedIn: https://www.linkedin.com/in/ebony-robinson-edr24785
Follow Paul Robinson
Connect with Paul Robinson on LinkedIn.
Follow ConstructReach on LinkedIn.
Follow ConstructReach on Instagram @contructreach
Check out the ConstructReach website at constructreach.com
This podcast is sponsored by Construct Reach.
As a workforce development initiative that builds reachable opportunities through construction, ConstructReach increases the visibility of the construction industry by educating students about career opportunities within construction, connecting general contractors to interns and innovative internship curricula, creating content and experiences to expose a diverse population to sustainable construction careers, and uniting stakeholders to ensure the construction industry continues to thrive.
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