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 What are social norms, where do they come from, and why do we follow them even when they go against our personal beliefs? In Social Norms Chat’s second episode, Sohail Agha and Cäcilia Riederer go through the concept and the theory behind it. Download our Toolkit: bit.ly/transformnormsguide 

If you want to read more about Social Norms, check out:

1. The Social Norms Atlas: Understanding global social norms and related concepts - Social Norms Learning Collaborative. Available here: https://www.alignplatform.org/resources/social-norms-atlas-understanding-global-social-norms-and-related-concepts 
2. Social Norms - by Lori Heise and Karima Manji. Available here: https://assets.publishing.service.gov.uk/media/597f335640f0b61e48000023/Social-Norms_RP.pdf 
3. Using social norms theory for health promotion in low-income countries - by Beniamino Cislaghi and Lori Heise. Available here: https://pubmed.ncbi.nlm.nih.gov/29579194/ 
4. TransformNorms’ resources list: https://bit.ly/transformnormsresources 

Check out Sohail’s insights on his LinkedIn page: https://www.linkedin.com/in/sohail-agha/ 

If you have any question, feedback or insights please feel free to email us at caecilia@apolitical.foundation

LinkedIn: https://www.linkedin.com/company/transformnorms 

Website: https://transformnorms.com/ 

Executive producer and host: Cäcilia Riederer

Special guest: Dr. Sohail Agha

Producer and writer: Dora Ehrlich

Editor: Tabusum Akter