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 What are reference groups, both in theory and in practice? In Social Norms Chat’s third episode, Sohail Agha and Cäcilia Riederer go through the ideas of role models, champions and reference groups. Download our Toolkit: bit.ly/transformnormsguide 

Projects and articles we mentioned: 

Prevention Collaborative - Bandebereho

Female genital cutting in the Gambia: a case for Tostan

Dynamics of change in the practice of female genital cutting in Senegambia: Testing predictions of social convention theory

If you want to read more about Reference Groups, check out:

1. Participatory Research Toolkit for Social Norms Measurement, UNFPA and UNICEF: https://www.unfpa.org/resources/participatory-research-toolkit-social-norms-measurement

Check out Sohail’s insights on his LinkedIn page: https://www.linkedin.com/in/sohail-agha/ 

If you have any question, feedback or insights please feel free to email us at caecilia@apolitical.foundation

LinkedIn: https://www.linkedin.com/company/transformnorms 

Website: https://transformnorms.com/ 

Executive producer and host: Cäcilia Riederer

Special guest: Dr. Sohail Agha

Producer and writer: Dora Ehrlich

Editor: Tabusum Akter