Why the Best Leaders Stop Pretending They're Strong

Description

Welcome back to The Final Edit, the podcast for high-level founders rewriting what success, legacy, and leadership actually look like.

In this powerful and intimate episode, we sat down with Ashley Jappe, marketing director, wine connoisseur, and movement maker for a conversation that is both a masterclass in brand building and a lesson in authentic leadership.

Recorded live from our wellness and longevity retreat in Maine, this conversation explores the profound connection between internal identity work and external brand success. From challenging the traditions of heritage industries to pioneering the non-alcoholic wine movement,

Ashley’s story is a testament to leading with vulnerability, passion, and a deep commitment to human connection. We talked about building culturally relevant brands from the inside out, managing up with emotion, and the courage it takes to create change when no one in the room understands your vision.

This episode is for the leaders, the innovators, and the women who know that the most powerful brands are built on a foundation of truth. 🥂✨

🎧 EPISODE HIGHLIGHTS 🎧

[00:00:00] Ashley’s origin story: The search for self and its impact on her career.

[00:07:15] Why true brand culture starts with your internal team.

[00:13:30] The power of vulnerability and emotion in managing up.

[00:18:45] How to break through resistance and find allies for your vision.

[00:24:00] Honoring heritage while building a culturally relevant brand.

[00:38:10] The art and science behind the non-alcoholic wine movement.

[00:49:00] Ashley’s final edit: Creating a new, connection-based business model.

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📚 RESOURCES 📚

Maison Network: