In this episode of Business Over Cocktails, Payton Moran breaks down the mindset, strategy, and messaging behind successful business pivots. Whether you're shifting your niche, rebranding, or launching a new offer, Payton shares how to move through fear, trust your intuition, and pivot without overthinking. Learn her 6-part messaging framework to clarify your ideal client, articulate your unique value, and create content that converts. If you’ve been stuck in indecision or scared to change directions in your business, this episode is your permission slip to pivot boldly—with clarity, confidence, and a magnetic message that sells.
Episode Highlights:
Chapters:
00:00 — Introduction & Why Pivoting Isn’t a Big Deal
02:15 — Understanding the Six‑Part Messaging Framework
07:00 — How to Pivot Without Making a Big Announcement
11:45 — Distinguishing Between Solution vs. Transformation
14:05 — Bringing Your Energy & Unique Positioning into Messaging
Connect with Payton Moran:
IG: Instagram.com/paytonmoran__
Website: https://payton-moran-495e.mykajabi.com/
Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
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