What if the story you’ve been hiding is the key to everything you’ve been working toward?
In this deeply honest conversation, we explore the powerful intersection of creative storytelling, public visibility, and personal healing. Our guest Lilian Sue shares how a simple request—"Do you do PR?"—sparked a complete transformation from freelance copywriter to media authority amplifier.
We talk about breaking generational silence, navigating the fear of being seen, and how to move from sanitized soundbites to soulful storytelling. There’s also a whole sidebar about horror movies, true crime, and why good storytelling haunts us—in the best way.
This episode is for anyone who’s ever asked, “Why would anyone care about my story?” The answer might just surprise you.
Episode Highlights:
Why your story is your most powerful PR strategy
Navigating entrepreneurship as a woman of color
Letting go of control to embrace visibility
The unexpected link between horror films and storytelling
Turning personal healing into public impact
Chapters:
00:00 – Opening & Guest Introduction
01:29 – Starting a Business from Necessity
02:58 – Entering the World of PR
07:49 – Discovering the Power of Storytelling
11:45 – Falling in Love with Horror PR
23:27 – Storytelling as Healing
46:43 – Building Visibility Without a Big Audience
Connect with Lilian Sue:
Website: www.inretrospectwritingservices.com
IG: www.instagram.com/liliansueprcoach
LI: www.linkedin.com/in/liliansue
FB group: www.facebook.com/groups/bookedfeaturedpaid
Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect
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