If your real estate business feels like you’re doing everything but still not seeing consistent results, this episode is for you.
Jen and Annalie walk through a practical, repeatable way to audit where your business actually came from, identify the gap between last year’s production and your next goal, and build a plan to bridge that gap — without burnout or random lead gen.
This isn’t about chasing shiny objects. It’s about building a business that feeds your energy and your pipeline.
In this episode:
CHAPTERS:
00:00 - Welcome & hair jobs (yes, we're calling them that now)
08:35 - The business planning framework: Finding your gap
15:22 - Breaking down where your business actually comes from
22:43 - Maximizing the business you already have
31:15 - Creative lead generation: Beyond the boring stuff
39:50 - The relational flywheel vs. the dreaded "36-touch system"
48:30 - Client events that people actually want to attend
56:20 - Coffee walks, pen pals & making business fun again
01:02:45 - Open houses as lever-pullers (when database isn't enough)
01:10:15 - Do real estate like you mean it
Email: hello@realestatedonerightishpod.com
Website: www.realestatedonerightishpod.com
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