Many creative entrepreneurs feel a focus on data might take them away from their creative strengths. Yet, knowing your numbers, whether that's your customer segments or avoiding "vanity metrics" such as site visits to focus on numbers that really matter, such as sales, can mean the difference in marketing success. In this conversation, we will talk about the top 8 metrics that any small business owner needs to know to understand their business growth strategies. Christina Inge has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area.Christina served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy and SEO. She has worked with well-established brands such as Nissan, Smithsonian, Pega Systems, as well as a range of startups and nonprofits. Christina has won numerous awards for her work and has served as Vice-Chair of the IEEE Entrepreneur’s Network.Connect with Christina:www.thoughtlight.net
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