In this episode of Career Coaching Secrets, host Kevin sits down with Mauricio Espinosa, founder of G20 Coaching and author of Let It Happen, to unpack one of the most important—and misunderstood—topics in coaching: how to price your services based on the life you want to live.
Mauricio shares a clear, numbers-driven formula that helps coaches calculate their ideal income by starting with lifestyle goals, accounting for taxes, and working backward to realistic billable hours. He explains why coaches sell time, how to design group coaching and training offers to increase leverage, and how transparency in pricing builds long-term trust with clients.
The conversation also explores Mauricio’s journey from veterinary school to financial consulting and global leadership coaching, the key differences between coaching, consulting, and mentoring, and why leadership and change are the foundations of sustainable growth. This episode is a must-listen for coaches who want to scale their business intentionally—without sacrificing impact or quality of life.
Connect with
LinkedIn: https://www.linkedin.com/in/coachmau/
Website: https://g20inc.net/
Facebook: https://www.facebook.com/G20Inc/
You can also watch this podcast on YouTube at:
https://www.youtube.com/@CareerCoachingSecrets
If you are a career coach looking to grow your business you can find out more about Purple Circle at http://joinpurplecircle.com
Get Exclusive Access to Our In-Depth Analysis of 71 Successful Career Coaches, Learn exactly what worked (and what didn't) in the career coaching industry in 2024: https://joinpurplecircle.com/white-paper-replay
