Rexhen Doda interviews Lisa Allie, a certified career coach, resume writer, and LinkedIn optimization specialist. Lisa's diverse background, from running a multi-million dollar staffing agency to non-profit work, fuels her empathetic and strategic coaching approach for a broad client base (new grads to C-suite). Her business thrives on 80% word-of-mouth referrals and a 30-minute complimentary intro.
Lisa plans to launch a website and webinars, staying current through industry associations. Key lessons learned include using bank loans over self-funding and integrating AI sooner. Her main challenge is getting noticed in a crowded market and balancing client needs with business growth. She's slightly concerned about AI's future impact but emphasizes the importance of strong client relationships.
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