In this engaging conversation, Eric Boston, the owner of Boston Uncommon, shares insights into his creative signage and display solutions company. He emphasizes the importance of personalized and meaningful signage that reflects the identity of the organizations they represent. Eric discusses various projects, including notable signs for local schools, and the Caring Place, highlighting how they incorporate the unique personality of each client into their designs. He believes that effective signage goes beyond mere functionality; it should build brand significance and foster a connection with the community.
The discussion also touches on Eric's experience with the Cleveland/Bradley Chamber of Commerce, where he found value in networking and building relationships with other businesses. He reflects on how joining the Chamber helped him step out of his individual silo and engage with the broader community. Eric encourages others to consider joining the Chamber, noting that it offers opportunities for businesses of all sizes to connect and thrive together. Overall, the conversation showcases the intersection of creativity, community, and collaboration in Eric's work and his commitment to making a positive impact through Boston Uncommon.
