Description

What happens when you blend humility, mastery, and systems that actually serve people? You get Jack Cote—team leader of NV Home Team in Reno, Nevada, and a living example of what it looks like to run a $100M+ business with heart and discipline.

He’s not just on Tom Ferry’s Dream Team or RE/MAX’s national top 60; he’s the kind of leader who drops off bubble wrap to sellers before they list and sends yogurt gift cards to clients’ kids just because.

This episode is your playbook on how to build a business that lasts, rooted in extreme ownership and servant leadership. No fluff. Just systems, standards, and a whole lot of heart.

🔥 Highlights & Takeaways

🚪 “I work on a handshake. Always have.”

Even with the new buyer-broker agreement mandates, Jack leads with confidence in his client experience. He knows: if he delivers, they’ll stay.
→ Use short-term touring agreements to build trust without pressure.

🧰 Systems That Serve the Client (Not Just the Agent)

• Buyer Booklets: Fully prepped with property details, Reno info, and a place for notes.
• Touring Tips: Rank homes 1–10, nickname each one, and help buyers stay organized (and sane).
• Monthly Seller Reports: Full transparency with feedback + showing stats. Sellers feel seen and supported.
• “All About You” Forms: Kids’ birthdays, favorite restaurants, anniversary dates. Then? Use that data to surprise and delight.

🛠 Jack’s Secret Sauce: Anticipation

He’s not reactive. He’s 10 steps ahead.

“I treat pricing conversations like prescriptions. You’ve gotta listen before you diagnose.”

He walks homes before the listing appointment. He role-plays objections before they come up. He teaches his agents to position, not just price.

💡 For Newer Agents:

Start with:

1. Touring your own neighborhood (be the local expert)
2. Hosting open houses (yes, they still work)
3. Sending “Letter of the Heart” mailers twice a year to build connection

Bonus: Offer to help experienced agents instead of asking for leads. Get in the game through service.

✨ For Stuck Agents:

Feeling like your business hit a wall? Jack’s advice:
 Get back to gratitude and giving.
Write 5 notes a day. Drop off treats. Show up with a full heart and an empty ask.

“It’s funny, when you stop chasing deals and start loving people, the deals come.”

🧠 Favorite Quotes from Jack:

• “I probably talk more people out of homes than into them.”
• “You don’t need more leads. You need to take better care of the ones you have.”
• “I want my agents to succeed for the team—but more importantly, I want them to succeed for themselves.”

🚀 TAKE ACTION:

Whether you’re new or seasoned, Jack reminds us:
 🟡 Lead with service
🔴 Own every detail
🔵 Deliver an experience worth talking about

👉 Action beats perfection. Take what you learned today and RUN with it.

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