Episode Summary: Marketing veteran Nick Dougherty joins Jimmy and Master Chan Lee to break down why most martial arts schools are invisible on social media — and the shift from SEO to AEO that's changing how schools get discovered in 2026.
Key Takeaways:
Guest Bio: Nick Dougherty is a 25-year marketing veteran, AI search strategist, and founder of Winter Born Digital Marketing. He's worked with Champions Way, ILA Consulting, and iLoveKickboxing, and currently leads Vibe 35. Nick teaches business owners how to get discovered on ChatGPT, Instagram, and YouTube without relying on traditional agencies.
Resources / Links Mentioned:
Call to Action: Subscribe to Black Belt Banter, share this episode with another school owner, and follow Nick @coachingboss. Your social reach over the next 24 months will be a direct reflection of your income.
Most martial arts school owners don’t have a marketing problem.
They have an execution problem.
You listen to podcasts. You get inspired. You hear great ideas…
Then Monday hits… you’re back teaching classes, answering messages… and nothing actually changes.
That’s why most schools stay stuck.
Black Belt Banter gives you the thinking.
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How to identify what’s actually holding you back.
How to stop operating in survival mode.
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Black Belt Banter shows you the direction.
ASA Live shows you the path.
And the school owners who use both?
They’re the ones finally breaking through.
Just $97/month to finally execute and grow.
Register at https://asamartialarts.com/live/
