In this episode we welcome Martin Thompson, founder of ITAM Forum, a non-profit trade body run by ITAM professionals designed to educate companies on ITAM with a focus on business value.
Martin and Craig explain how vendors use audits to force conversations, drive revenue, and steer customers toward shiny new cloud offerings. They discuss pain points companies are facing (like cloud spend, SaaS sprawl, and data quality), the EU vs US's secondary software markets and the differences in software reselling, and practical moves to align ITAM with FinOps.
Martin also highlights North Star Labs, a career transformation consultation agency that helps professionals through cohort-based training, practical tools, and a supportive community to replace burnout with purpose-driven careers.
Follow Martin on LinkedIn: https://www.linkedin.com/in/martinthompson/
Learn more about ITAM Forum at: https://itamf.org/
Learn more about North Star Labs: https://northstarlabs.co.uk/
