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We’re kicking off our Countdown to CattleCon series on the Rawhide Roundup, and who better to start with than family? In this episode, I’m joined by my sister Cassy Wilson, who I’ll be teaming up with at NCBA’s CattleCon in Nashville to visit with folks about Rawhide and our products.

Cassy has been a key part of our family business for the past 12 years, handling everything from HR to accounts receivable and accounts payable—basically keeping the wheels turning behind the scenes. We talk about her role at Rawhide, what it’s like working in a family-owned operation, and what we’re most excited about as we head into CattleCon.

This episode kicks off two weeks of conversations, stories, and updates leading up to the show—so make sure you’re subscribed and come see us in Nashville!