Welcome back to the Rawhide Roundup! We’re continuing our Countdown to CattleCon series, and today’s episode is a fun behind-the-scenes look at the people who make CattleCon happen.
I’m visiting with Lindsay Clark, Associate Director of Corporate Relations for the National Cattlemen’s Beef Association. Lindsay has been our go-to contact as we prepare for CattleCon, so it was great to finally turn the tables and learn more about her role, her background, and what it really takes to put on an event of this scale.
We talk about what she does at NCBA, her favorite parts of CattleCon, and why this event means so much to the cattle industry year after year. If you’re headed to Nashville—or just curious about how CattleCon comes together—this is a great episode to give you a little extra perspective before the show kicks off.
