Description

🎙️In this episode of the Franklin Factor Podcast, co-host Danielle Weiss and Sarah Savard, co-owner of The Franklin Team, break down the essential role of a real estate agent’s sphere of influence (SOI) in building a thriving business. They define SOI as the network of people an agent knows and trusts, highlighting why it’s far more valuable than cold leads.

The episode walks listeners through practical ways to identify, organize, and grow their SOI—leveraging social media, utilizing CRM systems, and focusing on genuine, ongoing relationship-building. Danielle and Sarah also emphasize offering consistent value, staying authentic, and overcoming common fears like rejection or lack of confidence when reaching out to your network.

By the end, listeners are encouraged to adopt a service-driven, consistent approach to fully unlock the power of their SOI.

What We Discuss:

00:00 - 00:23 Introduction to the Franklin Factor Podcast

00:24 - 01:31 Understanding Sphere of Influence in Real Estate

01:32 - 02:17 Building and Utilizing Your Sphere of Influence

02:18 - 04:45 The Importance of Relationships Over Leads

04:46 - 12:45 Overcoming Challenges in Leveraging Your Sphere

12:46 - 18:52 Practical Steps to Organize and Expand Your Network

18:53 - 22:10 Using Social Media to Enhance Your Influence

22:11 - 22:34 The Importance of Consistency in Social Media

22:35 - 24:39 Engaging Content and Personal Stories

24:40 - 27:35 Mindset and Confidence in Reaching Out

27:36 - 29:31 Handling Existing Relationships and Competition

29:32 - 31:08 Turning Conversations into Clients

31:09 - 33:05 The Value of Authenticity and Consistency

33:06 - 36:18 Conclusion and Final Thoughts

Guest Information:

Sarah Savard, Host and Co-Owner – The Franklin Team

Danielle Weiss, Host and VP of Growth - The Franklin Team

Links and Resources:

🌐 ⁠The Franklin Team⁠

 📅 ⁠Book a Session⁠ - Agents can sign up to come to a free and open informational session to learn more about opportunities with The Franklin Team

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