Don't Waste the Chaos

Sculpted Success: Insights from A Med Spa CEO

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Description

What does it actually take to build a thriving med spa business from scratch — survive a cease and desist before you even open your doors, and still come out the other side with an award-winning brand? That's exactly what Beth Donaldson did, and her story is one of the most honest, gritty, and inspiring entrepreneur conversations I've had on this podcast. This episode is equal parts business strategy and personal transformation, and I think you're going to love every minute of it.

In this episode, you'll learn:

  1. How Beth navigated one of the most stressful pre-launch adversities an entrepreneur can face — a cease and desist letter over her business name before SkinBe Med Spa even opened — and what the rebranding process taught her about grit, resilience, and building a brand that actually means something
  2. What strategies have kept SkinBe thriving past the critical five-year mark — including why continuous learning, pivoting when needed, and refusing to jeopardize quality for price are non-negotiable in a fast-moving industry
  3. What's happening right now in the med spa and aesthetics industry — including the shift toward biostimulators like Sculptra, more natural results, and why the industry was valued at over $7 billion in 2023 and is expected to grow by over 20% in the next decade
  4. How Beth differentiates SkinBe in a saturated market — through safety, results, cutting-edge techniques, and a client experience philosophy that turns first-time visitors into loyal regulars
  5. What Kerri's own 18-month transformation journey with SkinBe has looked like — including 55 pounds of weight loss, NAD+ injections, Emscupt Neo, fractional CO2 laser, PRP, pelvic floor health, and the medical-grade skincare that started it all

About the guest: Beth Donaldson is the founder and CEO of SkinBe Med Spa, an award-winning medical spa based in St. Louis that she built from the ground up after 16 years in corporate, several of those at the executive level. Named one of the top inspiring women in leadership to watch in 2023 by CIO Magazine, Beth is a trailblazer and innovator in the aesthetic space with national award recognition and plans to expand through additional locations and franchising.

Chapter Markers:

If you're a small business owner in the wellness or aesthetics space and you're not sure whether your HR and people operations can support the growth you're planning, take the free HR Audit and find out what foundation you're actually working with: saltandlightadvisors.com/hraudit

🔍 Ready to find out what's really going on inside your business? Take the free Salt & Light HR Audit at saltandlightadvisors.com/hraudit. In about 10 minutes, you'll get a clear picture of where your people operations stand — and exactly where to focus next. No fluff, no sales pitch. Just clarity.

Resources to keep building:

🎯 Take the free HR Audit — Score your HR systems in 5 minutes and see exactly where your gaps are. 👉 saltandlightadvisors.com/hraudit

🎙️ Listen to Don't Waste the Chaos — The podcast for small business owners building strong people operations. 👉 kerrimroberts.com/podcast

📖 Get The HR Easy Button — Kerri's book on building HR systems that actually work for small businesses. 👉 https://amzn.to/4cPyrFh

✉️ Subscribe to the newsletter — Weekly HR insights for founders, in your inbox every Monday. 👉 saltandlight.myflodesk.com/saltandlightadvisors

Need fractional HR support or want to talk through a specific challenge? 👉 saltandlightadvisors.com/contact

Ready to build foundational HR systems on your own? 👉 saltandlightadvisors.com/hrfoundations

Connect with Kerri: 📷 Instagram: instagram.com/kerrimroberts 💼 LinkedIn: linkedin.com/in/kerrimroberts 🐎 Hippo Creek Farm on Instagram: instagram.com/hippocreekfarm

Episode-specific resources mentioned:

Full show notes + transcript: kerrimroberts.com/dontwastethechaos/11

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